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Star Plus is a Hindi language general entertainment based box channel.
The channel is part of the STAR TV network’s bouquet of channels. STAR Plus’ programming primarily consists of family dramas and telefilms.
About STAR India Pvt Ltd
STAR India, the leading media and entertainment company, has the highest reach amongst the country’s broadcasters, beaming to over 168 million people every week across India and over 65 countries across the globe. Its portfolio includes 32 channels in eight languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports.
STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping.
When it was first launched on February 21, 1992, STAR Plus was an English language box channel showing international content from the U.S., the UK and Australia, with Zee TV being the Hindi language channel. But, after STAR (subsequently bought by News Corporation) finished its link with Zee TV, STAR Plus was transformed into a 24 hour Hindi language channel, with STAR World becoming the network’s English language channel. But competitors like Sony Entertainment Box and Zee TV were in the lead, and STAR Plus struggled to survive with shows like Kora Kagaz and Saans.
In 2000, the company’s CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, catapulting the channel to its current number one position.